I wanted to keep things simple and iconic, without too much embellishment. The petals, placed closely together, overlap and form another flowered shape in the negative space in the center. The use of Futura adds to the overall utilitarian look and feel of the logo.
[ More at www.tigerlilypaper.com]

The "v" is representative of an actual avocado with pitt, and also an abstraction of a person's head and arms, with arms outstretched and reaching out.

A 'cross' between a literal cornerstone and a traditional christian cross.

Trying to successfully incorporate the word into what it actually represents.

A simple type treatment with one simple addition, tying directly into what they company does.

A more sophisticated look for a product that is usually played for humor and chuckles. I wanted it to be a look that would be appealing to people, as well, and not just as a novelty for your pet.

The four corners represent the 'group,' with one corner forming the tail of the 'Q.'

A play on the digital camoflouge that the military uses. I was trying to bring a more sophisticated look to the surplus store industry, while staying masculine at the same time.